Brewery has had several run-ins with the State and competitors
SEE ALSO :Tabitha: 'My competitors are after me'Its woes started in 2003 when Kebs refused to issue stickers to authenticate its alcoholic brands. This saw the company’s products confiscated and destroyed in its main market in central Kenya. Competition from other peers that produce cheaper products was also a challenge to the brewer. “Unfair competition from companies that produce similar counterfeit products that are extremely cheaper is something we battled for years,” Mrs Karanja told The Standard in a previous interview. The firm had by and large penetrated the local market until 2007 when a tax raise forced her out of the wine business. Not one to be intimidated by the new directives, she decided to take the bull by the horn, by announcing that Keroche Breweries was going into beer market.
SEE ALSO :DPP Haji trains his guns on KerocheOn October 24, 2008, Keroche Breweries launched Summit Lager in a ceremony graced by former Prime Minister Raila Odinga. But even this move ran into headwinds after voters mainly from central Kenya turned against her for supporting ‘the opposition’, a move that adversely affected her business. Keroche went to court in 2016 over a decision by KRA to cancel its manufacturer’s licence over a dispute on Sh1.3 billion tax bill relating to its ready-to-drink vodka. The couple will be arraigned today after Director of Public Prosecutions (DPP) Noordin Haji ordered their arrest for allegedly failing to remit Sh14 billion tax from 2015. An hour after the order, Mrs Karanja termed the current issue as new war by her competitors.
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