Media Council: Social media the biggest misinformer
SEE ALSO :Annual media summit kicks offIt added that journalists were being harassed or their equipment confiscated or destroyed. On media consumption trends over the past year, the report said a majority of Kenyans at 20 per cent and mostly from rural areas, spent three to four hours listening to the radio. It notes that 16 per cent of Kenyans do not listen to Radio at all. News is still the most watched TV program with five in every 10 Kenyan saying they done so in the preceding week of the survey. “This illustrates Kenyans’ general interest in current affairs and their need to constantly stay informed,” MCK said. Soaps were the second most preferred at 15 per cent and sport capping the top three at 12 per cent. “The use of social media for news is catching up and fast, after years of continuous growth owing to relatively low cost of internet-enabled phones, competitive data bundle plans offered by the three mobile phone service providers and increasing popularity of Social Media platforms such as Facebook, WhatsApp, Twitter, YouTube, Instagram and LinkedIn,” the report added. Of the Social Media platforms used to receive news by the surveyed respondents, Facebook and WhatsApp were noted to be the most prominent. The Survey was conducted by Infotrak Research and Consulting on behalf of the Media Council of Kenya (MCK) in the third week of April 2019. It says 2518 respondents from 47 counties were interviewed through Computer Assisted Personal Interviews (CAPI).
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