Africa’s Boomplay announces licensing deal with Warner Music
SEE ALSO :Boomplay celebrates women in musicMartha Huro, Boomplay‘s General Manager in Kenya said, ‘’We are extremely excited about this new partnership and the possibilities it will inevitably offer. We continue to work towards bringing the most enhanced and extensive music catalogue to the Boomplay Users in Kenya and beyond.’’ Alfonso Perez Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music said the company was happy to partner with Boomplay to bring artists’ music to millions of listeners across Africa. “The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially. It’s an opportunity that can’t be missed for our artists to make a whole new legion of fans.” He said. Soto thanked Warner Music’s Charlie White, Marc Latilla and Reni Adadevoh for their unstinting support in helping pull the deal together and get it over the line. “In the past year, Boomplay has been on the crest of a wave, announcing landmark deals with global major labels, acquiring millions of new users monthly and releasing an iOS version in December 2018,” he said. With major labels coming on board, Boomplay is now in a strong position to further improve its service offerings and defend its leading position in Africa. Boomplay, which has more than 42 million users as of February 2019, boasts an expansive catalogue consisting of five million songs and thousands of videos from local and international acts.
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