King Kaka: Think big, start small
SEE ALSO :Policeman held after KOT’s rageOvernight success With that in mind, the problem with millennials is that we want overnight success. I am in Oakland for my US tour, and I had a meeting at the Spotify offices. It’s reaping billions of profit now but it was started in 2006. One friend of the owners was a big time artiste in Sweden and was always complaining how piracy was killing their profits. It was this piracy issue that birthed Spotify. But they started small, with a campus concentration group as their market. They had 20 users for three months before word started going round. However, at one point Spotify had to shut down as the business was not making profit. At that point, most of us would have closed shop, and that’s where the young man is, the one who tweeted me. Everyone has that point where they feel like throwing in the towel. Going past that point is what differentiates the quitters from the winners. As we speak, Spotify is worth $23 billion (Sh2.3 trillion), is used in more than 61 countries by 159 million users and has a 35 million library of songs. What do we get from this? Value for your product When they pay you for a gig, what are they really paying for? The hours you will perform or the time and creativity you put in the studio and visuals while developing your product? The more time you spend developing a product, the more value it gets. Even more is that you get experience from your previous mistakes. If you notice, apps always give us updates, because they are learning and developing their products. When I started music no one gave me attention. I had to build a ‘community’ that would later become my fan base. If I had the ‘I give up’ mentality, then it would mean that Kaka Empire and every other product that I have developed would not be in existence. Have I ever thought of quitting? Countless times. Did I quit? No. Since I knew that no one owes me anything I had to work towards building a unique product. Since man is still evolving then your art, product or whatever you are working on needs to evolve too. Don’t give up.