Canon unveils new camera

Sales and Marketing Manager at Canon Central and North Africa, Amine Djouahra

Canon has launched a digital, mirror-less camera as it moves to tighten its grip on East Africa’s filmmaking and photography market.

The company said the new EOS R system would expand photographic possibilities in a variety of ways.

Sales and Marketing Manager at Canon Central and North Africa, Amine Djouahra said the camera will cement the company’s position in the region. 

“We are very proud to have officially launched our EOS R system here in Nairobi. This market and the entire East Africa region plays a significant role in our growth plans and we hope that today’s local launch will further cement our position as innovators in imaging technology,” he said.

The camera allows users to shoot and film in extremely low light with accurate focusing. Small and discreet, it also gives flexibility and the advantage of silent shooting.

“Canon is globally committed to investing in the unrivalled EOS world with cameras, lenses and accessories that set new heights in image quality, optical excellence and performance, building on Canon’s lens heritage, these high-performance lenses will push forward the frontiers of creative storytelling and satisfying the ever-evolving needs and demands of our customers,” he added. 

Since its inception in 1987, the EOS system has grown into the one of the most recognised imaging systems.