Poor product packaging major undoing for Western Kenya tourism

Canadian tourists descend from a huge stone at Kit-Mikayi in Kisumu County. [Denish Ochieng/Standard]

Poor packaging of tourism products in Western Kenya has been identified as the major hindrance to the development of the sector.

The revelations came up during the 4th annual Western Kenya Hospitality Leaders Association conference held in Kisumu yesterday. The meeting brought together sector players from the 14 counties in the Lake region.