Why the world should treat Cristiano Ronaldo differently, not like any other footballer

Portugal and Juventus star Cristiano Ronaldo [Courtesy]

With huge revenues, a colossal audience in social media, sponsors queuing up, and his brand on products from hotels to underwear, Cristiano Ronaldo has long been more than just a football player.

But CR7's global brand may be tarnished by an accusation of rape in the United States, a complaint that dates back to 2009.