Tourism in the Maasai Mara National Reserve will get a major boost after the county government and Thomson Reuters signed a multi-million shilling marketing deal.
Speaking during the signing of the partnership yesterday, Governor Samuel Tunai said they chose the media outlet due to its international reach and its presence in 115 countries.
"Today we have the great pleasure of partnering with Reuters International as our lead marketer of the greater Mara. We are looking forward to bridging the gap between the high and low tourism seasons," said Mr Tunai.
The governor, who also chairs the tourism committee in the Council of Governors, noted that there was need to market the Mara beyond the annual wildebeest migration.
He revealed that it had been a challenge to keep a steady stream of tourists flocking to the game reserve especially during the off-season.
Thompson Reuters Senior Vice President, Sales and Content, Munira Ibrahim said the media outlet was privileged to partner with the county and they were up to the task of telling stories about the Mara.
“As Reuters we are privileged to partner with the County of Narok and Maasai Mara game reserve. We will be learning from all of you in telling the story of Kenya and the Maasai Mara to promote Kenyan tourism,” said Ms Ibrahim.