HF to cut 36 jobs in reorganisation
SEE ALSO :Housing Finance makes changesThe firm shed 76 workers in 2016, leaving a workforce of 403 workers. It explained that the layoffs were necessary it needed to make its operations digital. The lender said only workers who would fit the new reorganised structures would be spared the axe. Digital services Newly created roles include a chief digital officer who will be responsible for the achievement of revenue growth and customer acquisition targets through effective brand management, communication, and trade marketing interventions under the aegis of digital financial services. The role of a chief commercial officer will be created in the new structure. The official will be tasked with implementing effective go-to-market strategies, sales, product development and customer experience to drive business growth and market share for the full-service banking entity.
SEE ALSO :Blue chip shares turn into penny stocksHF said this would help it manage costs in the current trend where lenders are increasingly relying on mobile channels rather than bank tellers. The country is estimated to have more than 90 per cent mobile phone penetration, with Sh1.22 trillion worth of transactions having taken place through such channels in the second quarter of last year. HF recently launched a digital financial services platform dubbed 'HF Whizz' to accelerate the growth of the bank’s digital banking strategy