Equity targets high rollers with supreme services

One of Equity Bank's high end branches

Equity Bank has set its sights on a new breed of affluent clientele by introducing customised relationship and banking service. The branch-based venture christened supreme banking targets high net worth individuals.

The lender opened its first exclusive branch in 2013, but has since grown them to 16, stepping up the industry’s race for deep-pocketed clients. Customers are required to maintain a minimum deposit of Sh200,000 to qualify for “supreme banking.”