Battle for Kenya's SUV market hots up

ISUZU East Africa Manager , Service Operations & Training Daniel Gitau explains the salient features of the new ISUZU mu-X to media during its launch in Nairobi on May 7th, 2018. Looking on is the company's Managing Director Rita Kavashe. (Jenipher Wachie, Standard)

The Kenyan motor market was introduced to the Isuzu MU-X, a sports utility vehicle coming to the scene several decades after its manufacturer stopped producing the Isuzu Trooper Big Horn in 2002.

The excitement that followed the MU-X launch was expected following the success of its Isuzu D-Max pick up in the local market.