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The threat by SportPesa to stop sponsoring various sports federations and clubs is a wake-up call to sports enthusiasts and federations. It brings to the fore the urgency to explore other sponsorship opportunities for all sports disciplines. In the last few years, the proliferation of betting companies in Kenya has come with a lot of positives for local sports.
However, over-relying on one sector for sponsorship is fraught with dangers and this is so true in the current situation. It is high time that sports federations and clubs widen their net for sustainable ways of raising enough money to run their activities.
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