Safaricom enhances customer experience through voice biometrics system

Safaricom's e-commerce platform Masoko. [Photo Courtesy]

Nairobi, Kenya: Safaricom has introduced a dynamic voice biometrics system that will enable customers to access services through a quicker and less intrusive vetting process.

Safaricom’s Voice Biometrics system known as Jitambulishe allows customers to use their voices for authentication before accessing assisted services such as resetting M-PESA PIN, and PUK requests, significantly cutting down the steps a customer goes through before they are assisted. The use of a unique voiceprint for enrolled customers will further reduce fraud and identity theft.