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Turbulent times: Five strategies start-ups can use to take on giants

Lighthouse Insights

NAIROBI, KENYA: For the last two years, Hellen (not her real name) has been a small manufacturer of tissue paper, taking on such giants as the Chandaria Industries. It has been tough.

In turbulent times, big ships are more likely to weather the storm than small canoes that can easily capsize. And this is exactly what is currently happening to Hellen's business at this time when supermarkets such as Uchumi and Nakumatt are not paying suppliers.

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