×
App Icon
The Standard e-Paper
Informed Minds Prefer The Standard
★★★★ - on Play Store
Download Now

Turbulent times: Five strategies start-ups can use to take on giants

Lighthouse Insights

NAIROBI, KENYA: For the last two years, Hellen (not her real name) has been a small manufacturer of tissue paper, taking on such giants as the Chandaria Industries. It has been tough.

In turbulent times, big ships are more likely to weather the storm than small canoes that can easily capsize. And this is exactly what is currently happening to Hellen's business at this time when supermarkets such as Uchumi and Nakumatt are not paying suppliers.

Get Full Access for Ksh299/Week
Uncover the stories others won’t tell. Subscribe now for exclusive access
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in