KPL bosses can learn from LaLiga

/COURTESY

• The intrigues surrounding Neymar's move to FC Barcelona and then to PSG is a big lesson in branding and management for football leagues.
• Kenya Premier League can learn so much from it, one being that there is more to running a league, than just the number of participating teams.

Towards the end of July, the football world had its eyes on Spain, and specifically the city of Barcelona, home to FC Barcelona, one of the world's most successful football clubs.

The club can as well pass as the most successful, and even the best in the world, all because of the kind of players it has, how much they are worth and the kind of business deals it pens to ensure that its brand does not lose value or increase.