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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Whether in print or electronic media, a lot is expected of journalists. Their trade is propagating news and the general expectation is that they must be versed in Swahili and English, as well as have good communication skills. The audience’s attention should be riveted on the news item for maximum effect.
This gets eroded substantially when the person giving the news becomes the focal point because of poor presentation. Take the case of a journalist being unable, because of ‘first language interference’, to make a pronunciation difference between election and erection.
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