Green tourism, sometimes referred to as sustainable or alternative tourism is a sound concept. Hoteliers are slowly embracing this to diversify revenue and take care of environment conscious clients. Diani Reef Beach Resort & Spa located in South Coast, Kwale County is one of the hotels that has gone green on their water and electricity use.
Mr Bobby Kamani, Managing Director of Zuri Group, the parent firm that owns the resort, said their commitment to sustainable tourism concept is reflected in the hotel's management principles and its daily practices which aim to advance a sustainable future for generations to come.