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Car dealers target middle class as demand for luxury vehicles rises

The latest entrant into the competitive market is the American model Ford Mustang, which was launched on Friday and left many social media tongues wagging. The vehicle will be available in CMC Holdings showrooms. PHOTO: COURTESY

Kenya’s luxury car market is booming, with new models being launched by the day to cash in on the growing middle class.

The latest entrant into the competitive market is the American model Ford Mustang, which was launched on Friday and left many social media tongues wagging. The vehicle will be available in CMC Holdings showrooms.

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