Eldoret-based journalist and proprietor of a regional paper "The Mirror Weekly" John Kituyi wasThursday evening killed at Pioneer estate.
Grief stricken family members gathered at the Moi Teaching and Referral Hospital mortuary to help identify the body.
His widow Esther Kituyi, travelled from their Naitiri home in Bungoma County where she stays with most of their children to identify her husband's body.
According to the family, Kituyi was walking towards home in the evening when the assailants pounced on him, hitting him severely on his head.
Angela Kituyi, the third born daughter said she received a call from a boda boda operator familiar to the slain scribe saying his father was seriously injured and had been rushed to Reale Hospital.
"I received a call at around 8:30pm from someone, who said they had found my father bleeding on the head. They said they had taken him to hospital. We rushed to the hospital and found doctors trying to resuscitate him," said a tearful Angela.
She said the Intensive Care Unit (ICU) at Reale was fully booked prompting them to take an ambulance to Eldoret Hospital where he was pronounced dead on arrival.
Kapseret MP Sudi, who was at the morgue to condole with the family, raised concern over rising insecurity in the area.
"We want the police to conduct their investigations thoroughly on this incident," Sudi said.
Kituyi, 61, is survived by seven children, and once worked for The Standard Group before moving on to establish "The Mirror Weekly".