Private sector urged to adopt Kenya's mark of identity to boost global sales

Private sector players have been urged to adopt Kenya's new mark of identity to help sell the country in the international market. The new mark, "A Touch of Kenya", developed by Brand Kenya, will be the sale statement replacing scattered tag lines selling the country's diverse products in the export market.

Some of the agricultural produce that score highly in the global market include but are not limited to tea, coffee, flowers and pyrethrum. Other export items include textiles, tobacco, iron and steel products, petroleum products and cement.