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Let's rally against illegal wildlife trade

NAIROBI: Tuesday, March 3, was World Wildlife Day, when the world paused to celebrate the astonishing diversity of fauna and flora on this planet, and reflect on the challenges they face.

You may ask why the United Nations chose in late 2013 to establish this new day of commemoration. After all, surely everyone is now well aware of the many threats to wildlife? To a certain extent, this is true.

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