Firm eyes more stake in oral care market

Procter & Gamble (P&G) plans to increase its oral care market share following introduction of a new range of toothbrushes into the Kenyan market. The toothbrushes, part of the company’s oral care range that comprises toothpastes, mouth wash and dental flosses, is part of P&G’s plan for a bigger stake in the oral care market.

Communications Manager Irene Mwathi-Miheso said P&G is optimistic that with the growing middle class as well as general increase in dental education will see consumers change their toothbrushes more often.