It started with another late-night phone call, another rush to the airport, where familiar faces in a familiar setting tried to make sense of nearly 300 more lives lost in the second disaster to strike Malaysia Airlines in the space of just a few months.
For a company and a nation still struggling to come to terms with the unsolved disappearance of Flight MH370 on March 8, Thursday's apparent shooting down of another Boeing 777 over eastern Ukraine was a devastating blow.