Restaurants should cut an inch off the size of pizzas but still charge the same so they can make bigger profits while helping to cut obesity, the Coalition has said.
Outlets should also reduce the size of curries and stop giving out free poppadoms with them, according to advice on the Department of Health website.
It said, “Healthier eating is becoming important to customers. Follow these tips to stay ahead of the market and increase profits. Thinner bases – bigger profits.”
Other ideas are to use thicker chips as they absorb less fat and to use single cream instead of double.
Another suggestion from the government is to use grated cheese instead of sliced.
The site uses a moneybag symbol as encouragement.
MP Dr Sarah Wollaston called it “sensible advice” but added, “I understand why some object to the phrasing of the advice and that this should be done specifically to boost profits without customers’ knowledge.”
Last week, Britain’s Chief Medical officer, Dame Sally Davies, said millions of overweight people are now seen as “normal” when suggesting a sugar tax may be needed.
But Mirror columnist Carole Malone branded the statement "silly" and said, "Society looks down on fat people more than it ever has because it’s mesmerised by beauty and physical perfection".
In a two-page document for chip shops, the advice is to, ‘Use thick, straight-cut chips. These absorb less fat, so you use less oil and it’s healthier for your customers. Make your chips using a cutter with at least a 14mm (just over half an inch) cross section.”
Indian takeaways should use smaller containers as “smaller portion sizes will still be satisfying and will save you money!”
Chinese restaurants should lower the amount of salt in their food, "Customers won’t notice if you do this gradually."
Sandwich shops can reduce the size of fillings, says the website, "Use grated cheese instead of sliced" and if customers ask for a spread, "spread it thinly".
Chefs are also told to use single instead of double cream and fresh chilli instead of chilli oil.