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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
By Editorial
One of the best adverts in the recent past was the one pitting the world’s top footballer Lionel Messi of Argentina against the world’s top basketballer, Kobe Bryant. In the promo, the two are vying for the attention of a kid on a plane. The Turkey Airways advert became a massive you-tube hit, with more than 7 million hits on the first day. The advert put Turkey’s national carrier, once a loss-making outfit, on the world map, earning triple profits in 2012. This dropped in 2013 by almost half.
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