I quit a posh job to make organic jam

Terry Gathu makes organic jam (Photo: Standard/ Denis Kibuchi)

There is a false belief that organic foods are expensive and some are tasteless. This is the mindset that Terry Gathu, the founder of Ella Organic foods in Nairobi, sought to change with her unique offering in the market.

"Many people assume that organic food is expensive but that is not true in the long term. By buying organic foods you are investing in your health. Yes, you will buy that cheap jam but you will suffer the effects of eating unhealthy food. In the long run you will spend that money you think you are saving, in a hospital," she says.