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The Standard e-Paper
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he Kenya Tourism Board (KTB) has launched a new marketing campaign to woo more South Africans into visiting the country.
Dubbed Asambe-e-Kenya, the campaign aims at revving up the numbers with a focus on adventure tourism. Speaking during the launch at continental travel show Indaba in Durban, KTB Regional Marketing Manager Fatma Bashir said South Africa bears a high significance for Kenya owing to its population of 55 million people, with six million of them regular international and regional travellers.
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