How one Instagram post turned into a thriving plant business

Travellers palm. (Courtesy/planty_kenya)

Briefly introduce yourself

I am 27 years old and a mother of two. I’m passionate about plants, and animals, and creating opportunities for learning and growth.

Tell us about Planty Kenya and what you do.

Planty Kenya is a plant store located in Nairobi. We specialise in indoor and outdoor potted plants. Beyond supplying plants for homes, we also do installations for offices, restaurants, hotels, and other commercial spaces. We have started importing exotic plants from around the world.

What inspired you to venture into importing and selling plants in Kenya?

Planty Kenya started as a hobby that later grew into a business. One day, I posted a pack of six succulents online, and to my surprise, I received hundreds of orders. It became overwhelming, and I decided to take it full-scale.

There were certain plants I wanted but couldn’t find locally. Initially, I didn’t even realise that importing them was an option. However, through research, I figured out how to navigate the process.

That said, importing plants is not easy—Kenya has strict regulations, and every consignment is a stressful process. I often joke that each shipment takes a piece of me because of the effort and bureaucracy involved.

What are some of the unique plants you stock, and what are they used for?

We have a wide variety of plants, including air-purifying plants like snake plants and mosquito-repellent plants such as marigolds.

In addition, we stock exotic plants like European olive trees (which produce olives), Conference England pear trees, bonsais, and orchids—the list is endless!

What major challenges are you facing in your business?

As a small business, the main challenge is always capital. My mind is bursting with incredible ideas, but bringing them to life requires significant investment in infrastructure.

Where are you based?

We have two branches on James Gichuru Road, Lavington at the Gret cafe as well as Langata Road Karen, Hass Petrol Station 1st Floor.

Who are your clients, and how do you reach them?

Our client base is very diverse. We cater to everyone—from children who love succulents to university students with snake plants to homeowners looking for elegant greenery.

Our primary source of traffic is social media. I have personally managed Planty Kenya’s social media every day for the past five years, along with our website. I have not outsourced this to a web or social media team because Planty Kenya is more than just a business—it’s an experience, and I feel a third party may not capture its essence the way I do.

How much do your plants typically cost?

Most of our locally sourced potted plants range from Sh200 to Sh2,980, depending on size.

For imported plants, prices vary based on the variety and size. Some start at Sh2,500, while others, particularly large and rare specimens, can go up to Sh95,000.

What advice would you give to someone looking to start a similar business?

Running a plant store is challenging—I won’t sugarcoat it. However, with the right drive, anything is possible.

I started Planty Kenya from scratch in a small shed in my backyard. My advice to aspiring entrepreneurs in this field is: First, develop a deep understanding of plants. Start small—don’t rush into large-scale operations. Choose a location with the right conditions for plants to thrive.

Be creative—it’s not just about selling plants; it’s about giving customers the best experience. Consider diversifying by selling plant accessories or offering additional services. The plant market is evolving, and customers are looking for the next big thing. Innovation is key.

Your parting shot?

For the past five years, Planty Kenya has experienced incredible growth. I have met amazing people, mentored others, and worked with fantastic clients.

Doing what you love is truly fulfilling. I have lived it, and I hope others get the chance to do the same.