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Airtel sparks price war with new tariff

NAIROBI: Airtel Kenya has launched a new bundled tariff to challenge conventional post paid tariff models. The move is aimed at growing the telcos market share in the country’s competitive telecommunications industry.

The UnlimiNET bundle allows users to enjoy 20 free minutes voice calls to any network, 100 free SMSs to any network and 100MB data daily from as little as Sh50 each day. For Sh100 a week, one gets 300MBs, 60 minutes to any network and 500 SMSs to any network. “We sought to find out the essential services that most of our consumers demand the most on a daily basis and what the new tariff does is that it allows users get all this in one bundle,” stated Airtel Kenya Chief Executive Officer Adil El Youssefi.

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