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Safaricom Limited marginally lost ground to its competitors as the number of mobile phone subscribers in the country rose to 32.7 million subscribers in the first quarter of 2014/2015.
Current data from the industry regulator, Communications Authority of Kenya (CA) indicates the converged communication solutions provider lost 131,563 of its pre-paid mobile phone subscribers in the first quarter which saw its market share drop from 68 per cent to 66.7 per cent.
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