Orange mass market share grows in latest sector statistics

NAIROBI, KENYA:  Integrated telecommunications solutions provider Orange has upheld its strong performance trend of 2014 into the first quarter of the 2014/15 sector evaluation period.

The Communications Authority of Kenya sector statistics report for the period July to September 2014; the first quarter of the 2014/2015 budgetary year, indicates that Orange is ahead of the market on key performance indicators such as growth of subscriber base and growth of cross network voice and SMS traffic.

According to the report, the operator has grown its market share to 9.2 per cent, up from 8.3 per cent recorded in the previous quarter.

The company’s Chief Executive Officer Vincent Lobry says that the statistics confirm that the company’s strategy over the past year that focused on providing value- for-money call tariffs and increased access to Orange broadband Internet, is indeed working.

“The Tujuane Tariff stands out as a key contributor to our latest position in the market. This translates to having the highest net additions during the quarter to 337,000 as compared to the fourth quarter 2013/2014 statistics,” says Lobry.

Orange’s voice traffic share increased marginally to 4.4 per cent during the quarter under review from 4.0 per cent, translating to a voice traffic expansion from 294 million minutes to 356 million minutes. In relation to the same period last year, the telco recorded a higher voice traffic share growth than the competition.

The off-net share increased to 11.3 per cent with on-net traffic growing to 3.4 per cent. This contributed to an increased Average Usage Per User (AUPU) of 42 minutes per month from 38 minutes. Growth was also recorded on SMS traffic with the Orange SMS AUPU growing from 3.1 SMS to 5.2 SMS.