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Recently, I visited the new headquarters of LemonAide, an innovative automotive tech company run by a friend and business partner. Despite the high costs associated with moving from their well-established facility to a rented space in a prime urban area, the company undertook this seemingly drastic relocation.
As we toured the modern facility in Asia, he explained the strategic decision: "To attract the best young talent, we positioned ourselves right where they live. For them, even a kilometre or two away is way too far."
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