Samsung’s creativity pays dividends at International festival

NAIROBI, KENYA: Samsung Electronics has won 29 awards, including “Creative Marketer of the Year,” at the recent Cannes Lions International Festival of Creativity. The awards highlighted Samsung’s deliberate focus on meaningful consumer-centric campaigns, as well as the company’s continued contributions to creativity and excellence in marketing.

Samsung was recognised for eleven unique marketing campaigns, each designed to demonstrate the company’s vision of enriching people’s lives and creating a better world through innovative technology and products.