Outbursts of anger won’t restore IEBC’s credibility

The Independent Electoral and Boundaries Commission (IEBC) Chairman, Isaack Hassan asks rhetorically, “How can you question our integrity and at the same time seek our services?” This question does not need an answer. For, the answer is implied within the question. “We will not give you the services you crave, if you question our integrity.”

Linguists and psychologists have taught us the notion of semantic priming. They talk about implicit memory. Exposure to one stimulus conjures up memory of another. This is because the two tend to go together. Thus if we are exposed to the stimulus “doctor” we are likely to think of “hospital” than “railway station.”