One big challenge facing the tourism industry is inadequate financing to market destination Kenya. Speaking at the inaugural Mombasa Hotel Show, last Friday at the Wild Waters Amusement Park, Chairperson of the Tourism Recovery Task Force, Lucy Karume, said the team is pushing for additional funds to help market Kenya as a tourist destination aggressively.
Ms Karume lauded the event organisers for putting up a show that promotes Mombasa as an investment and business destination and puts the coastal city in good light. “We continue to face challenges. But as a nation, together we can achieve a lot if we act and pull in the same direction,” Karume said.