Philips launches “Buy Original” campaign to curb counterfeit trade in Kenya, empower consumers

NAIROBI, KENYA: Royal Philips has launched its "Buy Original" campaign; an informative multi-year outreach aimed at protecting consumers, creating awareness about counterfeit products in the market and educating consumers on how to identify an original genuine product and a counterfeit one.

According to the Global Intellectual Property Centre (GIPC) world-wide, cross-border trade in physical counterfeits alone costs the global economy $250 billion a year. In Africa, counterfeit products are posing serious concerns for local economies and brands that have worked hard to build reputation and consumer confidence in their markets.