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The lobby area at Hemingways Nairobi. [photo: Peter Muiruri/standard]
If you are a regular traveller, you probably have heard of TripAdvisor, the American travel website company that provides reviews of travel and hospitality-related establishments.
It also includes interactive travel forums, being one of the first adopters of user-generated content. So popular is the website that negative user comments have been known to bring a well-known hospitality brand to its knees.
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