×
App Icon
The Standard e-Paper
Join Thousands Daily
★★★★ - on Play Store
Read on the App

Twitter loses nearly half advertising revenue since Elon Musk takeover

The Twitter splash page is seen on a digital device, April 25, 2022, in San Diego. Twitter on April 20, 2023. [File]

Elon Musk says Twitter is still losing cash because advertising has dropped by half.

In a reply to a tweet offering business advice, Musk tweeted Saturday, "We're still negative cash flow, due to (about a) 50% drop in advertising revenue plus heavy debt load."

Get Full Access for Ksh299/Week
Uncover the stories others won’t tell. Subscribe now for exclusive access
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in