Social media and marketing
By Jerry Odumbe
| September 21st 2016
New social media platforms have changed the way of life and consequently the way businesses do marketing and advertising.
In order to remain relevant, businesses have had to adapt to the trends that come with the new platforms. Some of the ways Social media has impacted marketing for organisations include:
Specific advertising: From a marketing and advertising perspective, the most influential aspect of social media involves targeting. Initially it was almost impossible to develop and put advertising materials in front of the targeted market but with sites like Facebook, a marketer knows where to find particular clients and delivers to them directly.
Organic marketing: Internet marketing has been here for some time, but it had a pushy way to its delivering of information. Social media marketing has brought about a way of promoting useful content to users at their own initiative - by the click of a button.
Real time customer service: Responsive customer service required a lot of resources to achieve its objectives before social media. This has since changed tremendously as businesses now only requires a social media account to provide service to its clients.
Flexibility in content dissemination: The rise of social media has subsequently spurred growth of content marketing. In the past, the only options for content dissemination were to publish via an onsite blog, email subscriber lists etc. Now, direct posting on social media has made publishing easier for everyone.
In order to remain relevant, businesses have to keep an ear on the ground when it concerns social media trends and evolve with the platforms to be a step ahead.
Mentoring the next Wangari MaathaisThese school children are involved in an afforestation project dubbed Green Initiative Challenge (GIC) funded by Kengen Foundation, Better Globe Forestry and Bamburi Cement.
Opening Ceremony: Kenya takes her pride of place as 2020 Tokyo Paralympic Games beginTeam Kenya Paralympics strolled majestically into the Tokyo Olympic Stadium led by captain Rodgers Kiprop and Powerlifter Hellen Wawira for the Openin
TSC: Top varsities not interested in training teachers
- Kirinyaga man kills wife, four children
- IEBC announces exit from 2022 polls preparedness team
- Miguna Miguna to be issued with travel documents on condition that...
By Jael Mboga
- Coming on Wednesday: Nakuru’s city charter
- State of the Nation Address: What to expect from Uhuru
By Betty Njeru