The struggles of being an entrepreneur
By ELIAS GITHINJI KARUOYA | July 16th 2020
business is an endeavor that stretches one’s limits. While pondering over the
idea of being an own boss and all seems enticing and rather rosy, the actuality
of running one reveals a whole new set of uncertainties.
skin, a shrewd mind, and a prime location even are in no way a guarantee
against the random storms that ultimately define the process. The pangs of
uncertain business are even rifer where there is no alternative income in the
picture to hold the fort, in the off chance of a terrible day.
the slow days. Such exude a characteristic emptiness by virtue of
non-forthcoming clients. It is even worse if the business is localized.
proximal competitors within the precincts, where you can observe significant
customer activity while business is proving really evasive on your end. But you
got to live to fight another day anyway.
even a single transaction for a last-minute shopper who bumps into you just as
you are about to close shop for the day can turn around the statement of a
pretty subdued day.
A hail of
other unprecedented strains is incidental to the business. One that is a real
deal-breaker is a sense of entitlement among entities, party to the business or
its owner. Such could be family, friends, or even repeat customers.
tend to be persons of immediacy in relation to the business setting, and as
such, the entrepreneur can count on them for support in the associated endeavors.
However, quite a number of them never live up to the expectations.
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they ultimately prove a threat to the business by taking advantage of the
mutuality to solicit favors from within the business at the expense of the
business’s stability. These are a pack that any entrepreneur should be wary of.
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