What do you like the most about Nike? From great sportswear to the top talented sportspersons as their brand ambassadors, the company does know the tricks on how to woo in customers.
Yes, from Cristiano Ronaldo to Lebron James, Nike has long been involved with the host of athletes standing at the very top of their game. Nike has been synonymous with mercurial success and when it comes to sponsoring kits and apparel, Nike boasts a very envious resume.
The latest addition to that prestigious catalog of groups is the Kenyan Team for the Tokyo Olympics 2020. Everyone knows about the company, be it football fans or punters betting online out there on sites like Betway today.
The Kenyan Kit for the Olympics: How is it Going to Be?
Kenyan officials and the team received a lot of backlash in the 2016 Olympic Games in Brazil. Be it players or Betway punters, not many liked the design, and wanted it to be scrapped.
Maybe due to the lacklustre condition of the oversized jerseys or maybe because of reports of ‘lost’ items, shoes, jerseys, it just wasn’t something that clicked. Take your bet as to what was wrong, because nothing seemed to really click.
So, as a nice gesture, the National Olympic Committee of Kenya (NOCK) decided to give this issue the utmost priority for the next games. NOCK’s President Paul Tergat disclosed in November that for the next biggest event on the planet, Kenya would be draped in Nike’s design.
He stated that Nike had decided to build the new remodelled kits, and had a good news for fans too. He said that fans could soon get their hands on the replicas as well, at a merchandise location near them.
The NOCK will earn a commission from each of the sales, according to him. The rebranded uniforms will look different from the earlier ones, and be unique. Tergat believes that the designs look great, though they could not show the photos yet because of confidentiality reasons. The focus, according to him, has been to create an entirely different outlook and experience for the players and the fans.
How Much is it Going to Cost?
An overall budget of Sh600 million has been designated for the total expenditures of the Kenyan Olympic preparation, 40 percent of which is expected to go to the funding for the teams. The addition of Nike will not only bring the skill and professionalism that any sports team requires but will also add to the weight and stature of the squad, scoring them some necessary brownie points.
The brand name will also add to the sale of the merchandise and kits, providing some valuable financial support to the Sports authorities of Kenya. This deal with Nike could prove highly consequential in the much-needed up-gradation in the brand and, in the process, the confidence of the Kenyan team.
What do you think about the development? Let us know in the comments below.
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