Why this milk advert has angered women

Breastfeeding mums often face a lot of backlash - whether it's for feeding their babies in public places or posting honest pics of themselves nursing on social media.

Now a bizarre advert for a 'silent' breast pump created by Elvie has sparked outrage on social media - with some people slamming it as "strange" and "distasteful".

In the video, women are seen dancing around with cows in the background, carrying pumps used to milk the animals as they're compared with the farm animals.

The advert was posted to Elvie's Facebook page with the caption: "Breast pumping shouldn't make you feel like a dairy cow!

"Introducing Elvie Pump, the world's first silent wearable breast pump. Cut those cords and sing along: "these are not udders, they're my boobs"!