The Importance of Social Media to upcoming artists

Do you know of any upcoming artist or one who wants to make it in the field of entertainment? I am sure you do. He/she is probably a young person full of dreams and hopes of making it big. I was surprised the other day when I was looking for pictures of this 'established" musician and I only got less than four. It finally hit me, the problem lies with social publicity in the entertainment industry.

Most people in Kenya's entertainment field do not seem to realize how imperative social media is. Here are a few things to consider about social platforms;