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Key reasons new businesses fail


When setting up your business model, think about building an effective sales funnel that maximises conversions and helps in customer retention.

Key reasons new businesses fail

By Pauline Muindi | 1 month ago

Would you rather be a fox or hedgehog?

Would you rather be a fox or hedgehog?

Philosopher Isaiah Berlin divided thinkers throughout history into two categories: those who pursue a single big idea ...

Peter Opondo | 2 months ago

How to earn customer loyalty

Studies show that loyal customers spend 67 per cent more on products and services than new customers.

Pauline Muindi | 8 months ago

Why this strategy will give your start-up an edge

Yet, having a strategy for your business, no matter how small it is, is very crucial.

Ian Kagiri | 1 year ago