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There is always something enticing about goods that have been marked as sold, or a last pair of shoes that someone has just picked. We suddenly get the feeling that we cannot and must not do without that particular commodity even if it means bargaining with the would-be buyer.
The same scenario plays out in relationships. You can be single for years and no one will ask you your name. But the moment they see you walking with a partner, your value shoots up more than the value of Safaricom shares and suddenly everybody finds you appealing and wants to be with you.
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