Meet the digital fishmonger: She is young, posh, educated and perfumed

The world has heard of many harrowing stories where women fishmongers are exploited in one way or the other. And Now, women in the cities of Nairobi and Kisumu are not only contributing to the development of the country’s business sector, but also playing a vital role in changing social norms of doing business.

Going against the tide, several women entrepreneurs are now selling fresh fish Online instead of focusing on feminine businesses like running boutiques or selling ornaments.