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BetLion roars with promise to support sports

By Gilbert Wandera | Dec 13th 2018 | 2 min read
Peter Stagles Operations director Betlion and Spencer Okach Managing Director Betlion during unveiling of BetLion Kenya. [Courtesy]

A new betting company has hit the Kenyan market promising to promote sports in the country.

BetLion joins a growing list of betting companies that have set up base in Kenya promising to give the competitors a run for their money.

According to BetLion Managing Director Spencer Okach, the company is open to exploit various opportunities in the sporting sector.

The company also recently launched in Uganda and is the betting partner of  Uganda Cranes.

“We will certainly sponsor various sporting events once we identify the existing opportunities.Our partnerships will not just be at the top but also at the grassroots,” he said.

Among the opportunities, BetLion will be looking for include building capacity of technical officials.

“Kenya is a unique country in that it has a national team for the various sports disciplines and this gives any sponsor like us a great opportunity.”

Okach also said the company is not afraid of the recent tax increase on betting pointing out they are confident of remaining afloat.

Former Harambee Stars captain Musa Otieno welcomed the company to Kenya and urged them to look at working with the team especially after they qualified for the Africa Cup of Nations finals.

“Everyone is excited about the qualification of Harambee Stars and it is therefore important that they get all the necessary support to do well. I want to urge BetLion to work with Football Kenya Federation (FKF) and see how best they can support the team.

“Our players need all the support and incentives to do well in the tournament next year and we must complain again for lack of finances.

“When we last played in the tournament in 2004, the team won only one match but this crop of players have what it takes to do better and improve on that performance.”

The company said in a statement that it will offer a unique platform, a  first-of-its-kind, interactive and innovative platform that will provide an unrivalled personalized customer service.

The platform can be accessed via web, android application, SMS and USSD, in the spirit of building an all-inclusive platform.

To join BetLion one simply sends the keyword JOIN to40418 or visits betlion. com. On registration a customer is allocated an account manager who offers them personalized customer service.

 The platform is low on data usage, without compromising on the amount of markets, with games getting in excess of 40 markets.

BetLion remains socially responsible corporate citizen like has been in the case in its other jurisdictions.

The company said it  is led and run by an all Kenyan team, in addition all their  offers and promotions are chosen by customers.

BetLion runs a weekly special where customers choose 6 games they want to bet on and the odds are boosted by 30%.

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