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The Nairobian

Hasbro beats on strong sales of Star Wars, Disney Princess toys

Sci & Tech

By Reuters | Apr 18, 2016

A Transformers statue stands on display at the Hasbro booth during the 2014 Comic-Con International Convention in San Diego, California July 25, 2014.

US: Hasbro Inc (HAS.O), the No. 2 U.S. toymaker, reported better-than-expected quarterly profit and revenue, driven by strong demand for Disney Princess dolls and toys based on the Hollywood blockbuster "Star Wars: The Force Awakens."

Revenue from toys targeted at boys, including toy guns under the "NERF" brand and figurines based on the "Star Wars" and "Jurassic World" films, jumped 24 percent to $336.9 million in the first quarter ended March 27.

Sales of girls' toys rose 41.2 percent, its first rise in six quarters, helped by strong demand for Disney Princess dolls.

Net income attributable to Hasbro rose to $48.8 million, or 38 cents per share, in the quarter from $26.7 million, or 21 cents per share, a year earlier.

Net revenue rose 16.5 percent $831.2 million from $713.5 million.