Kenya has positioned itself as trade and investment hub

When you think about Kenya and what makes it most attractive, its position as one of the largest and most advanced economies in East and Central Africa readily comes to mind.

Over the years, the Kenyan government has implemented supportive policies and regulations to encourage digital trade, positioning the country as a low-risk investment and secure investment destination. Initiatives such as the National Trade Policy and the National E-Commerce Strategy promote the growth of digital trade, addressing issues related to cross-border trade, data protection and consumer trust.