Kenya Open receives boost to keep walking
GOLF By Mose Sammy | March 4th 2021
Kenya Breweries Limited (KBL), through its premium spirits brand Johnnie Walker, will be the Presenting Partner at this year's Magical Kenya Open Golf Championship.
The tournament, which is part of the elite European Tour, will be held from March 18- 21 at the Karen Country Club.
This year, 156 players are expected at the tournament, with over 30 countries being represented. They will include 12 Kenyan pros, with Nigeria, Uganda, and Zimbabwe being represented by a player each.
The sponsorship also extends to the Kenya Savannah Classic which KBL will be the Official Alcoholic Beverage Sponsor. The event, which is also part of the European Tour, will be held from March 23-26 at the same venue.
Speaking during the announcement of the sponsorship, KBL Managing Director John Musunga noted that decision is founded on the Magical Kenya Open Golf Championship's growing stature, which resonates with KBL's goals, making it a strategic partner for the organisation.
"The stature of the Magical Kenya Open, on the global stage, continues to grow, gaining prominence and becoming entrenched as an integral part of the annual European Tour calendar. In the process, it continues to mirror KBL's goals and objectives, making it a natural partnership platform for us over the years," he said.
He further noted that the decision to grant Kenya two European Tour events this year is a testament to the growing stature of golf in the country, adding that the doubleheader will give Kenya credence on the global golf scene.
KBL will also support local and regional golfers at the tournaments to meet their needs as they strive to adhere to the strict European Tour Covid-19 protocols.
This support will be in terms of catering to their needs while they are restricted in the health and safety bubble across both events.
As part of its offering, KBL will also reward local players who make the cut after the first two rounds of each tournament with Sh100,000 each.
The beer company will also offer a hole-in-one prize for the first player who will hole-out-in-one at the par-3, 16th hole across both tournaments.
"As part of this sponsorship, we will have a hole-in-one prize for the first player to hole-out-in-one at the par-3, 16th tournament hole across both events, with the winners taking home our rarest, finest, and most beloved Johnnie Walker brands. I wish all golfers the very best as they try their luck at achieving this rare feat," said Musunga.
As both events will be closed to spectators, KBL plans to have activations at Sigona, Vet Lab, and Muthaiga Golf Clubs, allowing enthusiasts to follow the action live on TV.
Speaking during the same event, Kenya Open Golf Limited Director Francis Okwara lauded KBL for the partnership and supporting the tournament even during the difficult circumstances occasioned by the Covid-19 pandemic.
"We are grateful to KBL for its partnership renewal for the 2021 Magical Kenya Open. This speaks to the brand's continued commitment to the growth and development of golf – and sports in general - in the country. We are pleased that KBL has continued to stand by us, even now, under tough Covid-19 restrictions and circumstances. It shows that, indeed, KBL is passionate about the growth of the tournament and sincere in its sponsorship," he said.
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